Sales and Marketing
Global Marketing Strategist (EMEA)
Own how Dezigndia wins enterprise technology buyers in the UK, Europe and the Middle East: positioning, campaigns, account-based programs and the presales material that turns a first call into a proposal.
About the role
Dezigndia Technologies is a technology consulting and product engineering company. We build AI, data and enterprise platforms for companies in the UK, Europe, Australia, New Zealand, Canada, the United States and India, and we run engagements remotely from India.
You will lead marketing for the EMEA region, working closely with sales, delivery and leadership, and you will shape how the region is approached rather than follow a fixed playbook. The role suits someone who has sold or marketed IT services to enterprise buyers and wants to build the engine, not only run campaigns inside one.
What you will do
Strategy and positioning
- Build and own the EMEA go-to-market plan: target countries, industries, buyer roles and the order we pursue them in, with quarterly targets for pipeline.
- Turn our four capabilities (AI and digital transformation, product engineering, data and analytics, enterprise modernization) into messaging that a CIO, CTO or operations head in the UK or Europe recognizes as their problem.
- Research competitors and pricing in each market and keep a short, current brief the sales team actually uses.
Demand generation and account-based marketing
- Plan and run account-based programs for named enterprise accounts: account research, tailored outreach sequences, LinkedIn campaigns and follow-up content.
- Run LinkedIn Ads and Google Ads for EMEA with clear cost-per-meeting targets, and stop what does not produce meetings.
- Build prospect lists in Apollo or Sales Navigator, write outbound sequences with the sales team, and keep reply and meeting rates visible.
- Plan webinars, roundtables and selected events where our buyers actually are.
Presales and sales enablement
- Work with enterprise sales on live opportunities: discovery call preparation, capability decks, proposals, RFP and RFI responses, and solution one-pagers.
- Turn delivery work into proof: case studies, reference architectures and short outcome summaries, using anonymous client descriptions where contracts require it.
- Prepare region-specific material on contracts and data protection (GDPR, UK GDPR and cross-border transfer terms) with the delivery and legal team, so procurement questions are answered before they are asked.
Content, website and search
- Own the EMEA content plan: insight articles, industry pages and buyer guides written for decision makers, not for search engines.
- Work with the web team on landing pages, search visibility in the UK and Europe, and conversion on dezigndia.com.
- Keep our presence on Clutch, GoodFirms and similar review platforms current, and collect client reviews.
Measurement and CRM
- Keep Zoho CRM clean for marketing-sourced leads: source, campaign, stage and next step on every record.
- Report monthly on pipeline created, meetings booked, cost per opportunity and win rate by channel, using Google Analytics 4 and the CRM.
- Agree lead qualification rules with sales and hand over leads with enough context that nobody has to ask twice.
What you bring
- 4 to 6 years in B2B marketing, presales or enterprise sales for an IT services, software or technology consulting company.
- At least 2 years working on international markets, with direct experience of UK, European or Middle East buyers.
- Hands-on account-based marketing and outbound experience: you have built target account lists, written sequences and booked meetings with enterprise buyers.
- Presales experience: you have written or contributed to proposals, RFP responses and capability decks for deals with multi-person buying committees.
- Enough technical understanding to talk credibly about cloud, data, AI and custom software with a CTO, and to know when to bring in an engineer.
- Excellent written and spoken English. Your writing is clear, specific and free of filler.
- Working knowledge of a CRM (Zoho, HubSpot or Salesforce), LinkedIn Campaign Manager or Sales Navigator, and Google Analytics.
- Comfortable working remotely with hours that overlap the UK and Central Europe for most of the working day.
Good to have
- Experience marketing to one or more of our core industries: financial services, energy, pharma and healthcare, retail and FMCG, construction, manufacturing, or travel and hospitality.
- Knowledge of GDPR and cross-border data transfer terms as they come up in enterprise procurement.
- Experience with Apollo, Google Ads, webinar platforms or marketing automation.
- A second European language, such as German, French or Dutch.
- An MBA or a degree in marketing, business or engineering.
What success looks like
- First 30 days
You know our capabilities, case studies and platforms well enough to present them, and you have audited current EMEA pipeline, content and channels.
- First 90 days
The EMEA go-to-market plan is agreed, the first account-based program is live against a named list, and the presales kit (deck, one-pagers, proposal template) is in use on real opportunities.
- First 6 months
Marketing-sourced meetings and qualified opportunities are arriving every month from EMEA, with channel costs and conversion reported against targets.
What we offer
- A regional role with real ownership: you shape how EMEA is approached.
- Remote working, with flexible hours built around UK and European overlap.
- Close work with the engineering and delivery leads, so what you sell is what gets built.
- Compensation competitive for the experience level, discussed at the first conversation.